Trick #6: Monitor, Monitor,
Monitor. – Keep records of your engagement and traffic (on
your website, social media pages, and in your physical store) prior to
beginning initiatives so you have data to compare. Let initiatives run for one
week, then monitor to see if it has driven up social media engagement or in-store
sales.
Trick #7: Match Your Business
With Your Online Brand. – Ensure your online
presence matches the style portrayed by your physical location. Is your brand
recognizable in both physical and digital locations? Match your colors, design
choices, and even the attitude portrayed by your posts with what is encountered
at the store.
Trick #8: Reward The Best. – If you’re lucky enough to be a Gym, trainers will naturally come to
you to claim it for their own. There are three teams: Instinct (yellow), Valor
(red), and Mystic (blue). Offer a special promotion for the members of the team
who hold your gym. Offer an even better promotion for the gym leader! You can
check a trainer’s team on their Pokemon Go app, and the gym leader from your
own.
Trick #9: A Little A Day is
Better Than A Lot One Day. – It’s tempting to
conquer a mountain of work all at once, then sit back and relax. It’s a lot
easier that way. Unfortunately, that’s not how social media works. Social media
is driven by engagement, and engagement is constant. Better to have one post
per day than 7 posts on one day with nothing else for the rest of the week.
Keep your followers in the loop, every day, that you’re an active Pokemon Go
participant!
Trick #10: Videos and Pictures.
Your Social Media Presence Is Not A Newspaper– This
really is straight forward. Have lots of multimedia options, but emphasize on
images and video clips, not text. This is a great opportunity to invite your
patrons to submit or post pictures of the Pokemon they encounter at your store
or restaurant. This is great content that features your storefront, plus it
encourages loads of engagement on your page.
Part 3: Trick 11 -15 Coming up! cheers
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