Trick #1: Think Through Your
Strategy. – Pokemon Go is a great advertisement tool for
businesses, but you must know how to leverage it. If you don’t think it through
then you will simply incur more costs without any return on investment. Take
your time, ask the hard questions. Get convinced.
Trick #2: No Man Is An Island. – You can of course come up with a great idea that becomes an instant
hit. Still, sound off your ideas with others. Google them to see what other
marketers are up to. Look around, ask around. Find out how others are going
about marketing using Pokemon Go. Inquire about their experiences; apply them
to your actions.
Trick #3: Action. – After you have done all your research, don’t let analysis paralysis
get you. Action your strategy. They say the richest place in the world is not
Fort Knox or Birmingham Palace, with the gold and riches of world powers, but
the common village cemetery. So many poems that were never recited, so many
projects that were never commissioned, so many books that were never written.
Act. Now.
Trick #4: Simple is Elegance is
Genius. – The simpler the strategy, the better. You might
be tempted to start with the most complex and intimidating initiatives, but
their return on investment is usually very difficult to correlate with the
investment. If your strategy involves several initiatives, by all means begin
with the simplest initiatives—putting up a simple sign inviting Pokemon Go
players in. Some businesses aren’t so welcoming.
Trick #5: One Initiative at a
Time. – One of the greatest frustrations of all marketing
initiatives is reporting on return on investment. The trick is simple: Do one
project at a time. You might be spending money on an “initiative A” that isn’t
effective, but because other initiatives B, C and D are effective, you’ll never
know you’re losing money on A that could be spent well on the others.
Coming up Trick 6 -10... stay tuned!
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