Pokémon
Go centres on catching the popular pocket monsters by walking around the real
world. In addition to randomly encountering Pokémon, many real world sites of
interest have been made into either PokéStops or Gyms (leveraging Niantic’s GPS
technology). At PokéStops, the player can get items for free by spinning a disc
with a picture on it representative of that stop; at Gyms, players use their Pokémon
to battle others, and whoever wins leaves their Pokémon at the Gym to collect a
bonus of in-game currency.
PokeWorld Terminology for the Entrepreneur.
1.
Eggs: The closest animals Pokémon
can be compared to are dinosaurs. No, seriously, eggs hatch into Pokémon. You
will have to incubate them by walking, which is why there are so many players
on the streets. All Pokémon have their own unique incubation cycle before they
hatch. Typically the longer you have to walk for an egg to hatch, the rarer the
Pokémon you’ll hatch. Yes, the game rewards you for being patient. Those you
get without much effort are great, but you’ll need to invest a lot more in them
to make them useful. So if you have to walk 2 km while your friend has to walk
for 10 km, don’t laugh at her. Hers will probably be much more difficult to
come by. Remember to place eggs into Incubators, because they don’t hatch on
their own. You start the game with one Incubator which has unlimited uses, but you
may want to purchase more to make your egg-hatching efforts as efficient as
possible.
2.
PokéStops: This is where you get
eggs and important items, like Poké Balls, from. It’s also a hotspot for wild Pokémon.
If your business is a PokéStop you must be a very lucky person. It doesn’t
happen to everyone. Players are always searching for eggs and items so being a PokéStop
on your local area map could be your ticket to recognition and making some
solid dough! You’ll have to invest in the PokéStop though, for it to be
attractive (to wild Pokémon!). More about that later.
3.
Pokémon: Pokémon are the
“pocket monsters” everyone is hunting. They hatch from eggs and can be found
randomly in the wild. Catching them requires Poké Balls, and you can attract
more of them with Incense (they like nice smells, remember that when you take
off your shoes after walking all over in summer looking for them,) or with Lure
Modules. The Lure Module attracts more than one Pokémon, and can only be used
by attaching it to a PokéStop.
4.
Incense: You guessed it. Used
to attract Pokémon to you. Incense lasts
for 30 minutes, but unlike Lure Modules, only work for the person who activated
it.
5.
Lure Module: This is a major
attraction for multiple Pokémon, but is limited to PokéStops. You buy Lure
Modules and attach them to PokéStops to attract Pokémon. Lure Modules have the
best return on investment for a business that is lucky enough to be marked as a
PokéStop, as we will see later. They are by far the most valuable investment in
Pokémon Go for you as a business, and the general rule with Lure Modules is:
the more the merrier.
6.
Gym: This is where battles
take place. The Colosseum of Pokémon Go, this is the ultimate test of a player,
attracting everyone like a magnet. If your business is a Gym you must have
bribed the Pokémon gods because this doesn't happen to mere mortals. With the
craze that we’re witnessing for Pokémon Go, it’s almost equivalent to winning
the lottery.
7.
PokéCoins: The currency of the
game, you can use it to buy Lure Modules for your business.
There
are many other terminologies but we’re focusing on only the most relevant and
productive ones here for you. Because of the importance of the Gym and PokéStop
we'll spend a little more time on them. But before we do, notice a pattern:
If you
are a PokéStop then you have the option of investing in cost effective Lure
Modules. If you are a Gym you don’t have to invest specifically in Pokémon Go.
Everything has been done for you. All you have to do is invest in marketing
your newly-earned badge to increase engagement with your clients, which you
should also do if you are a PokéStop. If your business isn’t a PokéStop or Gym,
there are other things you can do to get on the Pokémon Go train, which we’ll
discuss later, until Niantic introduces the option to become a PokéStop or Gym
through Sponsorship.
What is a Pokémon Go Gym?
Gyms
are where the real Pokémon battles take place. All Gyms are controlled by a
team and are represented on the map by the color that represents the team. When
a player reaches Trainer Level 5 in Pokémon Go, they will select one of the
following teams: Team Instinct (yellow), Team Mystic (blue) and Team Valor
(red). The team a trainer picks define what Gyms the trainer will fight
against, and the Gyms the trainer can ally with to strengthen up.
If
a trainer finds an uninhabited Gym on the local map, which is colored silver,
the trainer can claim it for their team in Pokémon Go. Once taken, the trainer,
or someone from their team, can place a Pokémon to defend the Gym. The more Prestige
a Gym has, the higher the Gym’s level and the more Pokémon it can store.
A
trainer can increase the Prestige of their team's Gyms by training. To increase
Prestige, a trainer must defeat at least one of the Pokémon currently defending
the Gym and are only allowed to use one of his or her own Pokémon. If they
defeat all of the Pokémon, then they'll get bonus experience and Prestige. If
multiple trainers battle at the Gym, all trainers will receive XP, which goes
toward raising trainer level.
Click to enlarge Image
For each Pokémon the
trainer places inside a Gym the trainer receives 10 PokéCoins and 500 Stardust,
collected from the Shop every 21 hours. A trainer can place only one Pokémon in
each Gym, so taking over and defending multiple Gyms is paramount!
Trainers tap their
phones to unleash their Pokémon’s attack while in battle. The more damage the Pokémon
inflicts, the more energy it stores for a more powerful special attack. To
unleash the special attack, tap and hold until the small blue bar below the HP
(health point) bar fills up, then release. Trainers can bring up to six Pokémon
when battling a rival Gym, and can repeatedly challenge them as often as they’d
like until that Gym’s Prestige reaches zero.
Prestige is valued by
the battles the Gym has. The more victories the Gym receives, the more Prestige
it has; likewise, if the Gym loses a battle, its Prestige is lowered. Once the Prestige
is at 0, the team loses control of the Gym, which color turns to silver and can
be taken by anyone. The Prestige alters the Gym's level, which modifies how
many Pokémon can be stored in the Gym. The maximum number of Pokémon to be
stored in the Gym equals the Gym's level.
You will notice that
the Gym is deliberately designed to bring together as many players as possible
to one physical location:
1.
An individual can take a Gym with patience and time, but it will be
nearly impossible if multiple rival team members are present. Also, an
individual will not be able to hold it effectively, because each player can
only leave a single Pokémon to defend each gym.
2.
Because each player can only leave one Pokémon at each gym, the team
must interact and cooperate with each other to build the strongest Pokémon
team.
3.
Prestige is associated with the Gym, but notice that the same “Prestige”
is associated with the toughest players.
4.
There's nothing that brings people together better than competitive
sports, which fighting in the Gym is all about. Taking control of a Gym is like
winning a tournament.
5.
If multiple trainers battle at the Gym, all trainers will receive XP.
It appears that
Niantic was thinking about the opportunities for businesses when it created
Gyms. Think of what you can do with all the people who will congregate at your
shop if it is close to a Gym, if not the Gym itself.
What is a PokéStop?
A PokéStop is a place
shown on the local area map where players can visit to stock up on essentials,
such as Poké Balls, Potions, Razz Berries, and Pokémon Eggs. Usually such
locations are significant landmarks like monuments, churches, town halls,
pizzerias, coffee shops, pubs, etc. Visiting a PokéStop also awards the player
with 50 Experience Points (XP).
Items and XP can only
be collected from an individual PokéStop once about every 5 minutes. A trainer
can also place a Lure Module at the PokéStop to gather wild Pokémon for 30
minutes, which by extension attracts other trainers.
The beauty of the PokéStop
to your business is that you can purchase Lure Modules if your business is a PokéStop.
This makes your shop attractive for players looking for Pokémon.