11 September 2016

Pokemon GO Marketing Tricks Part 11 to 15...





Trick #11: Ubiquity. – Ensure you are everywhere. Twitter, Instagram, Snapchat, Facebook… If you’re a PokeStop or a Gym, make sure everyone knows--online and at your store. Put a sign out front to welcome Pokemon Trainers. Are you going to drop a Lure Module at a certain time today? Tell everyone that, too! Get creative, up front and involved.

Trick #12: Respond, Respond, Respond. – Nothing kills social media engagement like a page/site that doesn’t have interactive owners. You must respond to queries and appreciate comments within the hour, else traffic will move on. If 100 trainers ask per day what time you will release a Lure, answer 100 times.

Trick #13: Don’t Waste Lure Modules. – Some businesses drop Lure Modules when they don’t need them. Very bad strategy. If your shop or restaurant is full, why would you want to attract even more people? Does a fisherman bait the hook when the fish are so plentiful that they’re jumping into the boat?

Trick #14: Drop Lure Modules When They’ll Be Most Effective. – Let’s say Wednesday afternoons are notoriously slow. This is when you’ll want to activate Lure Modules. Make sure to notify your online following as well, so both trainers around the corner and trainers browsing Facebook at home will be tempted to come in.

Trick #15: Avoid Monotony. – If everyone knows that you only drop your Lure Modules at noon from Tuesday to Thursday, why would trainers check your social media pages or stop by any other time? Now what if they only know when to check online for your announcement, which changes each day?  They’ll bookmark, or like, your page to keep in the loop on when you’ll be a Poke-hotspot. 

Final part 16 -21 coming up!

05 September 2016

Pokemon GO Marketing Tricks Part 2: 6 -10..









Trick #6: Monitor, Monitor, Monitor. – Keep records of your engagement and traffic (on your website, social media pages, and in your physical store) prior to beginning initiatives so you have data to compare. Let initiatives run for one week, then monitor to see if it has driven up social media engagement or in-store sales.

Trick #7: Match Your Business With Your Online Brand. – Ensure your online presence matches the style portrayed by your physical location. Is your brand recognizable in both physical and digital locations? Match your colors, design choices, and even the attitude portrayed by your posts with what is encountered at the store.

Trick #8: Reward The Best. – If you’re lucky enough to be a Gym, trainers will naturally come to you to claim it for their own. There are three teams: Instinct (yellow), Valor (red), and Mystic (blue). Offer a special promotion for the members of the team who hold your gym. Offer an even better promotion for the gym leader! You can check a trainer’s team on their Pokemon Go app, and the gym leader from your own.

Trick #9: A Little A Day is Better Than A Lot One Day. – It’s tempting to conquer a mountain of work all at once, then sit back and relax. It’s a lot easier that way. Unfortunately, that’s not how social media works. Social media is driven by engagement, and engagement is constant. Better to have one post per day than 7 posts on one day with nothing else for the rest of the week. Keep your followers in the loop, every day, that you’re an active Pokemon Go participant!

Trick #10: Videos and Pictures. Your Social Media Presence Is Not A Newspaper– This really is straight forward. Have lots of multimedia options, but emphasize on images and video clips, not text. This is a great opportunity to invite your patrons to submit or post pictures of the Pokemon they encounter at your store or restaurant. This is great content that features your storefront, plus it encourages loads of engagement on your page. 

Part 3: Trick 11 -15 Coming up! cheers